Thursday, June 6, 2013

How my phone acquisition disorder proved my customers' points

My PAD (phone acquisition disorder) has struck again with the purchase of a new Samsung Galaxy S4. It was a tougher decision than normal because the HTC One is one solid piece of equipment:  gorgeous and it feels high quality. The Galaxy S4... it doesn't. Yet, I still opted for the Galaxy S4.

Why is that? Ironically, once I thought about it, it was for similar reasons to why many of my customers opt for my company's products:  market share, as well as future corporate and community support.

Market Share

Why does it matter?

As a former owner of a T-Mobile G2X (aka the worst phone ever made and the last LG product I'll ever buy), I understand why market share matters. It's because other manufacturers create products that interact with the market leading products. That's true in the data center and that's true with phones. Other manufacturers want to support and latch onto the market leaders.

Result?


Yes, that's 65,695 results for the terms! Now, there is probably a lot of keyword littering going on with unrelated products. So let's clean this up and just include Amazon Prime items:


Ok, 3,857. Much more realistic

Let's compare it with the my go to whipping boy, the G2X. Same policies.


Yep, that's 334 results. That's actually surprisingly strong for the G2X but still illustrates my point. Larger market share = more compatible products.


Tomorrow I'll cover community and corporate support.

1 comment:

Jaxon Oakley said...

I like your thoughts due to your skills.

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